Search engine optimization or SEO in short, is a set of rules that can be followed by website (or blog) owners to optimize their websites for search engines and thus improve their search engine rankings.
In addition, it is a great way to increase the quality of their web sites by making them user- friendly, faster and easier to navigate.
An important aspect of SEO is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly sophisticated, they still can’t see and understand a web page the same way a human can. SEO helps the engines figure out what each page is about, and how it may be useful for users.
Why is SEO important?
In today’s competitive market, SEO is more important than ever. Search engines serve millions of users per day looking for answers to their questions or for solutions to their problems.
Increased Organic Traffic
Organic traffic is in reference to the number of visitors, landing on your website through non-branded search queries (e.g. “digital marketing services”).
SEO can put you ahead of the competition. If two web sites are selling the same thing, the search engine optimized web site is more likely to have more customers and make more sales.
Establish Brand Awareness
Similar to building credibility, businesses who have established a strong online presence become preferred brands when users are seeking their products or services.